Here's a good one.... True story, right about the same time my XM was about to expire I received the "monthly bill". I called them to cancel it and they gave me the promo. I told them I didn't want it because I lost my job (I did). She put me on hold, then came back and asked questions like when I expect to get another job, etc. She then told me I coud get XM for an additional 3 months for 15 bucks. I declined and said I had to save every penny to keep the car (and my house, etc). She put me on hold again and came back and told me I'd be able to keep XM for free for another 3 months. That's going the extra mile in my book.
Here's the sad end.... I transferred my in-dash service to a portable module so I could hear it in my car or my van. I cancelled my service recently because I was constantly looking for a dead signal to keep XM going while driving. It was getting very frustrating hearing the connection constantly fading in and out then, again, looking for a better signal.