I wasn't inferring it was cheap, just not alot of money as in "inexpensive for JPM to help move product", for them to invest in , I am sure there are some that are hesitant, or maybe even will go to a local leather installers for the simple fact that they don't want to be without their parts.

If retail is $73 to us, but he sells 20 more a year with an exchange program...then it might make cents, as in dollars and sense