The key for success in any industry is good management. While most automakers like GM, Ford, Chrysler, BMW, Mercedes, etc. are seeking their governments to bail them out of trouble when the economy takes a downturn, Audi just keep on ticking. Why is that? IMO it’s because Audi management is run by competent business managers that understand their core business by offering their customers alternatives and perceived value.
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Newer models have helped Audi sidestep the effects of the financial crisis, which has eroded sales at rivals Bayerische Motoren Werke AG and Daimler AG's Mercedes-Benz. Audi said today that October sales rose 7.2 percent to 82,400 cars and sport- utility vehicles, led by growth in China and Italy and demand for new versions of the A4 and A6 sedans. BMW's sales, by contrast, fell 8.3 percent to 113,005 last month, while Mercedes-Benz's deliveries plunged 18 percent to 93,800 vehicles.
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Bloomberg.com: Europe
