Yeah, we enjoy coming up with products that make life easier on a day to day basis. We noticed the seat belt issue awhile ago and it took us several weeks figure out how we'd make the belt-X-tender without altering the interior of the car... we know we didn't want to drill or cut anything. After that it took us several prototypes to figure out the right bend angles of the X-tender so it would fit like a glove and held the belt in place. So as far as it being like a coat hanger... It wasn't as simple as it looks
We would have liked to have powder coated it or even chromed it. The belt-X-tender is made in the U.S. and the costs were getting high and we want to keep it reasonable for you guys.