Will GM's "Corvette Brand" be the new Pontiac? - Pontiac Solstice Forum
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post #1 of 3 (permalink) Old 08-25-2019, 06:11 AM Thread Starter
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Will GM's "Corvette Brand" be the new Pontiac?

GM has confirmed to Autoweek that they will spin the Corvette off into its own brand. Is it, what would have been the Pontiac Divisions that I seen scratched on a piece of paper labeled "TOP SECRET - NOT FOR VIEWING OUTSIDE OF TOP OFFICIALS"? The paper stated that Pontiac was scheduled to return in 2017...2018 from back in 2010? But then the ignition issue hit...costing GM billions and ultimately changing a lot of plans GM had. Per Autoweek, "We know Chevy intends to leverage the C8 for greater profit than a midengine Stingray might generate on it's own. The division is planning a Corvette brand that will eventually include a sedan and a crossover...." This is the first I've heard of this new "Brand". Is it the reason why Ford has been rumored to be doing the same thing with Mustang? I've heard rumblings that Mustang will have a sedan, crossover, SUV and a "tuner version" of the vehicle as well. Back to GM. This is huge as I believe this is what could have been the Pontiac division coming back. This is exactly what was explained to me about Pontiac coming back. It was supposed to be a performance division. Instead it appears that GM is going to create a Corvette division. Interesting......
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post #2 of 3 (permalink) Old 08-25-2019, 07:34 AM
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I don't see the Corvette as taking up Pontiacs "We Build Excitement" mantra as much as I see it as GM attempting to cash in on the Corvette name. Plus GM will probably expect Corvette dealers to build separate buildings/showrooms, etc, so there will probably be push back from them on that. GM already got in trouble once by having too many brands, I would of thought they'd learned their lesson.

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Last edited by ChopTop; 08-25-2019 at 06:23 PM.
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post #3 of 3 (permalink) Old 08-25-2019, 09:17 AM
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they will probably just drop the chevy corvette and it will just be a corvette. kinda like dodge ram trucks, are now just ram trucks
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