AutoWeek said:Mazda expects Europe to be top market for new MX-5; Solstice, Sky blamed for shift
JAMES B. TREECE | Automotive News | Posted Date: 8/30/05
TOKYO -- Mazda Motor Corp. is predicting that Europe will replace North America as the largest market for the redesigned 2006 MX-5 Miata. The automaker blames the Pontiac Solstice and Saturn Sky roadsters.
With fewer competitors, the Miata sold more strongly in North America, says Daniel Morris, Mazda's senior managing executive officer in charge of marketing, sales and customer service. Now the MX-5 must take on the 2006 Solstice, which went on sale this month, and the Sky next spring.
Mazda predicts that about 45 percent of MX-5 sales will be in Europe, or about 18,000 a year. North America will sell about 40 percent, or about 16,000.