Saab is the alternative for people who go for Volvo.solli4me said:What is the appeal with Saab? Can anyone really say "I lust after Saab?"
If Saab built a truck that could tow a one or two horse trailer they would not be able to build them fast enough.Chris Stack said:SAAB (and Volvo), are the Mercedes and BMW for people who won't buy a Mercedes or BMW, because they think they are too ostentatious. They tend to be very popular among liberal professionals like College Professors. They are also very popular among the wealthier residents of places like Mass, NH, Vermont, and Maine.
Just don't repeat the fiasco when Chevy tried to sell NOVA (no-go) south of the Rio Grande and wondered, scratching their heads why they didn't sell.deepdawg said:From talking with many people high up in GM and Ford. A lot of times the reason they buy these other brands is for market share elsewhere in the world. For example...a foreign country may not allow Gm into their market...but Gm buys Saab that is already in the market and poof..they can rebadge a cavalier and sell it as a Saab there. That combined with the ability to purchase technology and manufacturing plants saves them billions a year. So while the company may lose money...overall it is still a wise investment.