I don't think Opel is regarded as any great brand here either. I think SAAB has more cache than Opel. We had Opels here once, nobody cared. Might as well stick with a brand people recognise and try to raise it up. Outside of car enthusiasts, most people in America have never heard of Opel. Opel's not that big of a deal in Europe either. They're kind of like Fords and Chevy's here. I drove both a Corsa and Rekord in my travels over there and they were nice enough and served me well, but nothing to write home to Mom about.solsticeman said:I still don't see why they couldn't still kill off Saturn (or Saab, for that matter) and bring in a US domestic Opel brand to be marketed in the vacant Saturn/Saab dealer outlets.
Opel then could span the downmarket luxury (BMW wannabees), hi-end small cars, and things that need to fit into a "Euroflavor" brand.
I think both the Sky and Aura fit the bill nicely as an Opel, from a styling standpoint.