I've been observing EBAY sales and have calculated MSRP of each car for sale based on options each car has. The sale prices are between $4,000
and $5500 over list of those I've seen (one car had 26 bidders). One dealer right now is offering one for MSRP of $25K (every option) - except he doesn't have the car, but claims Pontiac owes him one, delivered within 6-8 weeks. You pick the color.
Looking at Kelly blue book (
www.kbb.com) prices for dealer and MSRP for all options, plus the base car price, I find that if a customer orders every single option, the dealer makes about $2000 profit on each vehicle. If no options are ordered, he makes $1260. Therefore , one of the cars sold went for $7500
over invoice.