Well...they managed to screw up another vehicle nameplate. While I love the 2 door and 4 door, I'm very confused by what segment the Sport is trying to be in. Don't they already have an Escape in that category? It literally looks like the Sport is a neglected step child of the Bronco nameplate. It doesn't fit with the other 2. Why give the Sport the Bronco name when it's clearly an Escape with a Bronco front end? It's like telling owners of Corvettes that they can now buy a Corvette pickup....or better yet, the Mustang Mach E. As far as I see it, rather then standing on great, new innovative products, they're relying on nameplates to save or help out their new vehicle lines. They could have very easily moved the Sport to the Escape line and would have had a MUCH better result. Not sure who's making their decisions lately, but it's time to go.