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http://media.gm.com/servlet/Gateway...ws/viewpressreldetail.do?domain=2&docid=16976

FOR RELEASE: 2005-08-02

CONTACTS

Saturn Announces New "Outlook" for Future Portfolio

Brand also confirms "Aura" name for production midsize sedan

TRAVERSE CITY , Mich. – Saturn announced today that the all-new midsize crossover utility slated to debut in late 2006 will be named “Outlook.” It will be the third of three new vehicles to join the Saturn lineup for the 2007 model year, doubling the brand’s portfolio from three offerings to six.

“The Outlook will be a key vehicle in our strategy to grow the Saturn brand,” said Jill Lajdziak, Saturn general manager. “It will get us into the expanding midsize crossover segment with a vehicle that features dynamic design and a refined, sophisticated interior.”

With the announcement, Lajdziak also confirmed that Saturn’s 2007 midsize sedan, scheduled to enter production during summer 2006, will carry the name “Aura.” The new sedan takes its name from the acclaimed concept car that also heavily influenced its interior and exterior design.

Lajdziak confirmed that the Aura sedan will be powered by a standard 3.5L V6 engine with variable valve timing, with an optional, sophisticated DOHC 3.6L V6 VVT that produces an estimated 250 horsepower. The 3.6L will be mated to GM’s new, advanced 6-speed FWD automatic transmission.

“Reaction to the Aura name was very positive on the concept car, so we decided to keep it for production,” Lajdziak said. “It will be a very important vehicle to Saturn as we re-enter the competitive midsize car category.”

The 2007 Saturn Aura and Outlook will showcase the new design direction of the brand, first exhibited on the 2007 Sky roadster and Aura concept at the 2005 North American International Auto Show. In coming years, new Saturns will all feature dynamic, European-influenced exterior styling and warm interiors that utilize premium materials for a sophisticated look and feel.

The 2007 Sky roadster will be available in early 2006. These three new vehicles join the Ion small car, Vue compact SUV and Relay crossover sport van.



CONTACT(S):
Brian Brockman
Saturn Communications
313-665-4232
[email protected]
 

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Brand also confirms "Aura" name for production midsize sedan
Anyone know how you pronounce that? AH-rah? ORE-rah? Ah-ER-rah? Is it Hawaiian Ah-EW-rah?
 

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DreamerDave said:
Anyone know how you pronounce that? AH-rah? ORE-rah? Ah-ER-rah? Is it Hawaiian Ah-EW-rah?
Here's the info on the word with pronunciation. If you go to the link there's an audio file of how it's said.

http://www.webster.com/cgi-bin/dictionary?book=Dictionary&va=aura&x=0&y=0

Main Entry: au·ra
Pronunciation: 'or-&
Function: noun
Etymology: Middle English, from Latin, puff of air, breeze, from Greek; probably akin to Greek aEr air
1 a : a subtle sensory stimulus (as an aroma) b : a distinctive atmosphere surrounding a given source <the place had an aura of mystery>
2 : a luminous radiation : NIMBUS
3 : a subjective sensation (as of lights) experienced before an attack of some disorders (as epilepsy or a migraine)
4 : an energy field that is held to emanate from a living being
 

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Pictures of the Outlook anywhere?
 
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