Interesting read on GM's decision to cancel Zeta platform.
Link:Bob Lutz, GM's vice chairman for product development, canceled development of the premium rear-wheel models for North America, according to two people familiar with the situation.
It was Lutz who first championed the new rear-wheel drive platform. The renowned car expert announced the Zeta program in 2003 as the industry was turning its attention toward rear-wheel drive vehicles.
But he pulled the plug on the North America models after determining the vehicles could not be engineered and assembled to sell at prices competitive with the popular Chrysler 300C, Ford Mustang and other models, without sacrificing quality and content.