Once they're all together as one selling unit, and people see them more often together as one they'll start thinking and seeing them as one. So as this says they can start getting rid of brands shared across the 3 but people really wont notice as much anymore because they're on the same dealer lot and there's a badge engineered version under a different GM monichar.The biggest move, pairing up Pontiac, Buick, and GMC dealers, has been in the works for some time and is now being accelerated. Most of the dealers selling those divisional brands already carry all three. This will allow GM to get rid of redundant models without angering dealers, who are constantly asking for more vehicles to sell.
I think it's a good idea. Because to someone like me in my mid 20's who didn't live in the hay-days of Pontiack or Buick meaning something they're just badge-engineering houses of other GM products to me that have no soul or purpose for me to buy them over Chevy."BMW FOR POOR PEOPLE." Plans to consolidate GM's huge and overlapping lineup of cars and trucks also are under way. Big Pontiac sedans like the Grand Prix and Bonneville are mostly just overstylized versions of the Buick LaCrosse and forthcoming Lucerne sedans. The bigger Pontiacs will go away, sources say, leaving Buick to sell big, comfy cars. When all of the dealers are paired up, GM could get rid of a minivan, since Pontiac and Buick each produce one. Says a GM spokesman: "The days of Pontiac selling one of everything are over."
Instead, GM may finally give Pontiac some pizzazz. Later in the decade, the brand could get a small, sporty car built on a version of the Pontiac Solstice roadster chassis. "That could be a BMW 3-Series for poor people," says John Wolkonowicz, an analyst with Global Insight in Boston. "It's a really good position for Pontiac."
See over time people will forget all about that. Especially the younger crowd to whom Pontiac or Buick mean a bunch of nothing to at this point. Toyota is smacking the crap out of GM and it's got a whopping 3 devisions (and one of those just being invented last year). They don't need a massive array of brands to bring buyers in and differentiate products. Ford gets by with technically just Ford, Mercury, and Lincoln , all the other brands they have under them they pretty much bought and weren't developed by them. All the other Ford devisions still maintain their own identity too. Volvo, Mazda, Aston Martin, Jaguar, and Land Rover. There's no real badge engineering between say Volvo and Land Rover, or Mazda and Aston Martin. However if Pontiac, Buick, GMC were under the same roof you could look at 3 'different' SUVs and wonder why they all look the same except for their name plates.slowandlow said:my thing is some people like the grang prix and not the the buic moddle. maybe 1 or u cars but they need a little diferance in stlying to pull in more people.
i love the stlying on the alero but i think the grand am is to flashey and the chevy and buic moddle is ugly
Exactly. GM cannot afford to just cut a division right away, since it will scare away long time loyal buyers. However, in 10 to 15 years, the history of each division really won't matter anyway, since the loyal buyers who are buying in part on history will no longer be driving.brentil said:See over time people will forget all about that. Especially the younger crowd to whom Pontiac or Buick mean a bunch of nothing to at this point.
gminside said:Camaro clone on GM's wish list
Automaker works on rear-wheel-drive platform for new generation of vehicles.
By Ed Garsten / The Detroit News
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General Motors Corp. is working on a new rear-wheel-drive platform that could be the basis for a vehicle reminiscent of the departed Chevrolet Camaro and Pontiac Firebird sport coupes.
"We're going to take another look at high performance rear-wheel drive," GM Vice Chairman Bob Lutz said Tuesday at the Society of Automotive Engineers' 2005 World Congress.
In March, GM suspended plans to bring out a new generation of rear-wheel-drive vehicles for the North American market, citing uncompetitive costs.
The new platform -- known internally as Zeta -- served as the underpinnings for the popular Buick Velite concept car that debuted on the 2004 auto show circuit.
Jim Queen, GM vice president of global engineering, told The Detroit News in an interview this week that the automaker is now working on a rear-wheel-drive platform that would be more cost-effective, and could result in a Camaro-like vehicle.
"There's a Camaro hook in all of us," Queen said. "It may not be a Camaro, but there's a lot of us inside our company and outside our company that feel very passionate about it."