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Registration is required too for theday.com since the article is over a day old.

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Apprentice Solstice Part Deux: Trump-"Ok people, its down to the two of you. You've both backstabbed and slept your way to the top, but there can be only one. So, I present you with your most challenging task yet, possibly the most challenging task of your lives. Only one of you will prove yourself worthy of being my apprentice! The response to the Pontiac solstice after being featured on our show was incredible! Pontiac has requested we do a folllow-up episode to further increase sales. And so, your final task.....Each of you must attempt to give me *edit* pleasure while I take my brand new solstice for a test drive! We think this will enhance pontiacs new slogan "Driving Excitement". Remember people, there can be only one! May the best kis-ass win!" :D :lol:

Well it seems this post was a little offensive to at least one person. hopefully people can still determine what I was going for there. Was just meant to be a joke about a show I dont particularly like. We're all adults here(I think) but Im not here to offend anyone so there you go, cleaned it up I guess. I thought it was pretty clean to begin with though, a few choice words I could have used that could have been much worse, am I wrong? in any case, if it still offends or anything just ask a mod to delete it, they have my permission, joke wont work any further edited :cheers:

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Sorry I hate when they do that registration thing....

Pontiac Plans To Enlist Trump In Second TV Debut

Published on 4/16/2005

First it was Oprah.

Now it's the Donald.

Pontiac used “Oprah” to launch its 2005 G6 sedan. Now it's bringing out the 2006 Solstice on Donald Trump's “The Apprentice.”

Both are examples of marketing through product placement, but there's a major difference.

Pontiac gave away 276 G6 sedans on “Oprah,” but it will try to sell 1,000 Pontiac Solstices through “The Apprentice.”

Pontiac initially was held in awe for the Oprah stunt, but some of the same media who praised it quickly panned it when 200,000 cars weren't sold within a week after the show.

The G6 started slower than expected because only sedans with V-6 engines were available and not lower-priced coupes with 4-cylinder engines or upscale retractable hardtop convertibles.

Since it went on sale last November, sales of the G6, replacement for the Grand Am, totaled 28,057 units through March of this year.

``With Oprah, it was all about awareness and getting the G6 on the radar screen because it was a new car with a new name in a segment already cluttered with 44 different nameplates,” said Pontiac spokesman Jim Hopson.

But, some argue, it raised more awareness for Oprah than the G6.

“With Solstice we don't have the same awareness problem. In fact, we've had pent-up demand since the roadster debuted (as a concept at the Detroit Auto Show) in 2002 and people immediately starting calling or writing saying, `When are you going to build it, I want one,''' Hopson said.

“Apprentice” teams had to develop a sales brochure to help customers order the car.

Viewers then got a Web site — www.pontiac.com/apprentice — to obtain a certificate to take to their local Pontiac dealer at 2 p.m. EST Friday to order the cars. Solstice arrives this summer, and the first 1,000 orders placed get the first 1,000 cars built.

Those who don't get the first 1,000 can be put on a waiting list in case any of those first 1,000 back out or simply order any Solstice that will be built in the first four months of production.

“We wanted to create some excitement with Solstice,” Hopson said.

Seeing whether all 1,000 are snapped up and how many settle for the remainder of the production run should be more exciting than watching people hug a car that's given to them and then ask, “Who pays the taxes?”

Pontiac will produce only 20,000 copies of Solstice annually and 2,000 of Pontiac's 2,700 dealers are taking part in “The Apprentice” promotion.

The first 1,000 buyers get a certificate listing their Vehicle Identification Number, a dash badge with the VIN and a 1:18 scale model of the car with that VIN on it.

The first 1,000 can be ordered in any color and with any options, but they will have only a 5-speed manual transmission. The automatic won't be available until early next year.

Solstice has been priced at $19,995, including $575 for freight. Hopson said dealers have been “strongly advised” not to sell those first 1,000 at a premium but noted that Pontiac can't dictate what dealers charge.

Of course, you have to expect that at least one of those first 1,000 buyers will leave the dealer and head to their computer to list the car on eBay.

“Our goal is to generate excitement, not drive up the price, but if some move onto eBay, and I'm certain that's likely, that's up to them,” Hopson said.

Before you ask, Trump has ordered a 2006 Cadillac DTS limo, and, “No, Oprah hasn't ordered a Solstice,” Hopson said.

Surprisingly, GM says its research shows that many people don't associate all its vehicles with GM.

So, starting this month, all GM vehicles built in North America will carry a GM emblem. You have to suspect more brand awareness programs are in the works.

According to Mark LaNeve, vice president of sales and marketing, research also shows that “consumers seek closer identity with the brands behind their favorite products.”
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