Autoline Detroit had a marketing expert on this past weekend who handles marketing projects for DaimlerChrysler. He was stressing how important product placement is becoming. They even mentioned the Apprentice and the boost Pontiac got for that episode. He also referenced some others, such as the Jeep Wrangler Unlimited in the movie Sahara to name one.
He explained it as a growth in “two way” advertising, which I took to mean interactive since the internet is interactive. He also said they are looking at ways to move print adds in magazines towards two way advertising too. I am not sure what that really means, unless they also direct you to websites, or come with interactive CD’s or something.